Random Thoughts On Twitter & Social Media

It’s been about a year that i’ve been using social media on a consistent basis, and i’ve certainly had my moments – That said my interactions have been overall positive.  However today I briefly wanted to jot down down some of my thoughts that most people don’t like talking about.  If you’re new or “one dimensional” please keep an open mind…

  • Connecting: Social media isn’t the connector we think it is.  Meaningless relationships on many social networking sites hold no value when translated into the real world.  Look for people who you’d like to meet in person, and who are genuinely interested in your stuff.
  • Volumes: Just like most business is about reaching the masses so is social media.  If you want to make it, target the masses.
  • Value: Twitter (in particular) fries your brain, I feel the more you tweet the more you lose your concentration.  Stick to about 5-10 value tweets a day, blog more if you want to participate positively and contribute value to the overall eco-sytsem.
  • User Base: If you’re looking to build your brand / name using social media attract the normals, as opposed to the digital early adopters (or) influentials.
  • Men Behind The Curtain: Lot of social media is rigged by the men behind the curtain.  Just today i logged into an old Twitter account of mine and i was following people i had never seen before.  Guess what, they were all verified Twitter accounts…
  • Noise: Who needs more than 10,000 followers?  I’d say who needs more than 1,000.
  • Information: Interesting information is the key to success.  Draw your fans in by posting informative content.  Not regurgitating other peoples stuff.
  • Sharing vs Over-Sharing: Don’t over-share, strike a healthy balance between your friends and your stuff.
  • Numbers / Metrics: It’s not about the numbers, you’re setting yourself up for the trap if you think that’s what social media is all about.
  • Monetization: I’ve thought alot about this. We all like to share, but there comes a point when you think to yourself  “Am i making any money spending so much time here?”  If you are, great!  If you aren’t try learning a new skill or building something awesome instead.
  • Ego: How much butt do i have to kiss to get noticed?  Alot, and what you have to ask yourself is “Is it worth it?”  If it is great!
  • How to get noticed quickly: Try getting to content before others (or) share strong opinions on your blog (and) bash news content for more visibility (also known as negative publicity).

Sometimes taking a different perspective can add a new dimension to you as an individual.   That’s what social media should be about, new dimensions, different perspectives and the willingness to embrace multiple strategies.

The New Currency On Twitter — “Value.”

Ask yourself this question, “Do my followers / friends add value to my network on a day to day basis?” Hmmmmmmm. I’ve been through the motions and i can tell you from experience that chances are apart from your friends, they probably don’t.

For example I have roughly 23k followers. Wow right? WRONG. Out of those 23k followers i would only interact with about 300-500 of them on any given day (which includes other peoples RTs’ as well).

For me this is good news and its exactly when I started seeking for newer people that add more value to me and my network.   (Thats not to say i won’t be there for my present followers and friends, but adding a new dimension wouldn’t hurt). Out of all the recycled content we see everyday, I’ve realized that i wanted something more fruitful and meaningful with my daily twitter routine.

What makes it worse is that there is only that much quality content out there, and chances are I’ve already seen it. After all tweeting ahead of the Western World has its pros and cons.

Ok enough about me here, lets take some simple steps to help you add more value.

  1. Follow 1 person for every 10 who you follow.
  2. Tweet Less, concentrate on blogging and/or reaching your target audience in different ways.
  3. Do simple background checks of your new followers, see what they are interested in – do they match your description?
  4. Formulate a simple strategy, see if it works and if it does stick to it.
  5. Define yourself and be as exact as you can on your Twitter Profile so that others can clearly see what you bring to the table.
  6. Follow lists curated by the best on Twitter.  This is the best way to find interesting people without having to digg too deep.  Try Robert Scoble’s if you’re into tech or head over to listorious.
  7. Start reading the articles you tweet not just the titles and descriptions.
  8. Don’t be fooled by people with alot of followers.  What you should look for is the follower/following ratios.  Just because some people have alot of followers doesn’t mean that they will add value to you.
  9. Don’t be afraid to ask questions to people you respect or admire, even if they don’t get back to you.
  10. Stick to it, be consistent with your approach and strategy.  The value will surely follow.
  11. Be opinionated.

Try the above steps out, I really feel that they will help you out.  At the end of the day if you feel you add value to others then you deserve the same in return, but its up to you to filter it out.  One things for sure and thats Twitter is changing, for the better.  Go ahead and evolve with the system, Good Luck!!