Relevancy, Curation & Transparency = Your Monday Links

Start off your week with some great topics on what’s happening on the web in 2010 and beyond..

The Evolution from Numbers to Relevance
Social media and Businesses on the web today are driven by the numbers game – of traffic, page views, and follower numbers. But the trend I foresee is:  The web is evolving from a numbers model to a relevance model.

The Seven Needs of Real-Time Curators
I keep hearing people throw around the word “curation” at various conferences, most recently at SXSW. The thing is most of the time when I dig into what they are saying they usually have no clue about what curation really is or how it could be applied to the real-time world.

EdgeTheory: Is Our Social Activity Sanitized, Inauthentic?
In the social Web, we talk a lot about being transparent and open. But many of us are limiting what we say online to a specific topic. We’re sharing links and associating with people who share our viewpoints, and possibly avoiding hot-buttons like politics, in favor of talking about technology and tools. Is this the right thing to do, or have we gone too far in terms of being willing to share who we really are?

Collecting related content isn’t curation [Rebuttal]
Rather than explain all the reasons why the word curation is so wrong for a conceptual content collection, organizing and displaying tool that Robert describes (which, by the way, I have nothing against), I’ll just point to Joanne McNeil’s essay rounding-up examples of the bastardization of the term on her blog, Tomorrow Museum.

The Editor and the Curator (Or the Context Analyst and the Media Synesthete) [Rebuttal]
“The promise of the Internet-as-Alexandria is more than the rolling plenitude of information. It’s the ability of individuals to choreograph that information in idiosyncratic ways, the hope that individuals might feel invited by the gravitational pull of a broad and open commons to ‘rip, mix, and burn’ — to curate.”

Below is  an  interesting link that I found particularly relevant :-)

Culture and Trends Curator, YouTube – New York
This role requires a savvy, dedicated writer who enjoys discovering news events and trends as they develop on YouTube – and can relay what those trends say about how the Internet is changing society.

The New Currency On Twitter — “Value.”

Ask yourself this question, “Do my followers / friends add value to my network on a day to day basis?” Hmmmmmmm. I’ve been through the motions and i can tell you from experience that chances are apart from your friends, they probably don’t.

For example I have roughly 23k followers. Wow right? WRONG. Out of those 23k followers i would only interact with about 300-500 of them on any given day (which includes other peoples RTs’ as well).

For me this is good news and its exactly when I started seeking for newer people that add more value to me and my network.   (Thats not to say i won’t be there for my present followers and friends, but adding a new dimension wouldn’t hurt). Out of all the recycled content we see everyday, I’ve realized that i wanted something more fruitful and meaningful with my daily twitter routine.

What makes it worse is that there is only that much quality content out there, and chances are I’ve already seen it. After all tweeting ahead of the Western World has its pros and cons.

Ok enough about me here, lets take some simple steps to help you add more value.

  1. Follow 1 person for every 10 who you follow.
  2. Tweet Less, concentrate on blogging and/or reaching your target audience in different ways.
  3. Do simple background checks of your new followers, see what they are interested in – do they match your description?
  4. Formulate a simple strategy, see if it works and if it does stick to it.
  5. Define yourself and be as exact as you can on your Twitter Profile so that others can clearly see what you bring to the table.
  6. Follow lists curated by the best on Twitter.  This is the best way to find interesting people without having to digg too deep.  Try Robert Scoble’s if you’re into tech or head over to listorious.
  7. Start reading the articles you tweet not just the titles and descriptions.
  8. Don’t be fooled by people with alot of followers.  What you should look for is the follower/following ratios.  Just because some people have alot of followers doesn’t mean that they will add value to you.
  9. Don’t be afraid to ask questions to people you respect or admire, even if they don’t get back to you.
  10. Stick to it, be consistent with your approach and strategy.  The value will surely follow.
  11. Be opinionated.

Try the above steps out, I really feel that they will help you out.  At the end of the day if you feel you add value to others then you deserve the same in return, but its up to you to filter it out.  One things for sure and thats Twitter is changing, for the better.  Go ahead and evolve with the system, Good Luck!!