Ask yourself this question, “Do my followers / friends add value to my network on a day to day basis?” Hmmmmmmm. I’ve been through the motions and i can tell you from experience that chances are apart from your friends, they probably don’t.
For example I have roughly 23k followers. Wow right? WRONG. Out of those 23k followers i would only interact with about 300-500 of them on any given day (which includes other peoples RTs’ as well).
For me this is good news and its exactly when I started seeking for newer people that add more value to me and my network. (Thats not to say i won’t be there for my present followers and friends, but adding a new dimension wouldn’t hurt). Out of all the recycled content we see everyday, I’ve realized that i wanted something more fruitful and meaningful with my daily twitter routine.
What makes it worse is that there is only that much quality content out there, and chances are I’ve already seen it. After all tweeting ahead of the Western World has its pros and cons.
Ok enough about me here, lets take some simple steps to help you add more value.
- Follow 1 person for every 10 who you follow.
- Tweet Less, concentrate on blogging and/or reaching your target audience in different ways.
- Do simple background checks of your new followers, see what they are interested in – do they match your description?
- Formulate a simple strategy, see if it works and if it does stick to it.
- Define yourself and be as exact as you can on your Twitter Profile so that others can clearly see what you bring to the table.
- Follow lists curated by the best on Twitter. This is the best way to find interesting people without having to digg too deep. Try Robert Scoble’s if you’re into tech or head over to listorious.
- Start reading the articles you tweet not just the titles and descriptions.
- Don’t be fooled by people with alot of followers. What you should look for is the follower/following ratios. Just because some people have alot of followers doesn’t mean that they will add value to you.
- Don’t be afraid to ask questions to people you respect or admire, even if they don’t get back to you.
- Stick to it, be consistent with your approach and strategy. The value will surely follow.
- Be opinionated.
Try the above steps out, I really feel that they will help you out. At the end of the day if you feel you add value to others then you deserve the same in return, but its up to you to filter it out. One things for sure and thats Twitter is changing, for the better. Go ahead and evolve with the system, Good Luck!!