A Wonderfully Articulate Article — “The World Wide Wasteland”.

I’m passionate about the web, information, cool websites and the user.  Always have been. An article posted by Zemanta I just read has summed up what I’ve been thinking about the last couple of months, I couldn’t have articulated it better. Remember the days of good old blogging, linking to other blogs and re-sharing articles with other friendly bloggers?

Gone are those days what what we’re left with is “The World Wide Wasteland”, says Zemanta and I couldn’t agree more. ← I really think you should read what they have to say… Now we have bots clicking on links, spammers and a plethora of other fud and nastiness on the web.

Where’s all the link love gone and why are we settling for mediocrity?  Check out the video on Vimeo.

Excerpts from the blog post below to wet your whistle:

Nobody links to other websites anymore!

Bloggers didn’t die, and neither did blogging. But somehow, it just stopped being a vast, interconnected blogosphere …
When did the blogroll die anyway? Didn’t bloggers used to have links to all the blogs they read? Didn’t they talk about each other’s posts? Didn’t they quote and even reblog each other?


All of it, like a puff of smoke that was never really there.

How many blogs do you see with a blogroll or that link to other cool stuff these days? We don’t want to advertise anyone but ourselves nowadays. Bah…

All of this really means the death of discovery.

Now why would we want that to happen. For the life of me I can’t think of a reason 😉

Everyone is measuring each other with klout, karma and other metrics. Your boss wants to see how many likes or followers you’re getting, where is the value? What about curating and sharing great content, something which everyone should see?

It doesn’t matter what was shared and what was seen! As long as all the graphs are going up, it means you’re doing a good job.

The web wasn’t a globally connected network anymore, it was just an endless wasteland of information pillars – ready to be explored one by one by anyone foolish enough to attempt the journey.

Reading on we come to one of my favorite passages of the article:

It doesn’t matter what was shared and what was seen! As long as all the graphs are going up, it means you’re doing a good job.

The web wasn’t a globally connected network anymore, it was just an endless wasteland of information pillars – ready to be explored one by one by anyone foolish enough to attempt the journey.

Link markets were created. Places where explorers could sell what they found in return for eternal fame as measured by something called “karma”. It was the fairest of marketplaces, good content got a lot of karma and bad content didn’t get any.

In theory, the bad explorers would eventually die out.

Instead, the marketplaces became popular. Everyone knew magnificent explorers were sharing links here and only the good content reached The Holy Front Page!

So … as is usually the case … the marketplaces grew. But they lost their touch, and many of the best explorers simply left. Only the mediocre explorers, their fans and the spam remained. Alas, it was still better than waddling the torrentous stream of Twitter and much better than roughing it out on Google.

Even this was no longer a walk in the park.

Nowadays, the only way to discover good content is somebody walking up to you saying Hey, there’s something good here!

If you’ve waded through the blockquotes then I think you’re getting the gist of what is being said. The ending paragraphs have left a footprint in my mind and I can’t appreciate the author of this article enough. I urge you to read them, even if you disagree or have other opinions. Shameless self promotion on Zemanta’s part, another way to get users to use their tools?

I think not, from the looks of it these guys care about the web deeply and that’s something I admire and respect…

/***Oh, had a good laugh whilst reading this:***/

  • Twitter is an orgy of bots spamming bots.
  • The average Facebooker shares more baby pictures than party pictures.
  • Google+ is a wasteland of geeks bragging about Circle configurations.

Spot on….

The 48 Laws of Power — A Book By Robert Greene

A friend of mine had mentioned this book the other day: The 48 Laws of Power. At first glance I was disinterested but as I delved into the first couple of pages it caught my attention. The author Robert Greene who feels power is deeply routed in our DNA takes the philosophies of Machiavelli, Sun Tzu, Carl Von Clausewitz (amongst others)  while citing historical examples to make this an insightful and intriguing read.

It might look amoral, cunning and deceitful yet it made sense to me as throughout my life (business & personal) I have always been surrounded by people grasping for more power and using these tactics effectively time and time again.

Greene says that learning the laws of power has given him tranquility:

“It just brings a sense of calmness and detachment because things don’t bother me,” he says. “I observe everyone else’s power games. It’s a beautiful position to be in.”

After reading through all 48 laws I couldn’t agree more. Although many of you won’t take to it, Greene has taught me how dodgy some people might be and how how clever and ambitious you should be about succeeding in life.  I also loved the fact that beneath each Law of Power he gave a historic example as well as a section called wisdom in a nutshell bullet pointing and explaining each technique.

Valuable insight and wisdom indeed. This is truly an unique book that serves both as a manual as well as a reading of the history of power and how it was used through the ages—I would slot this into the business / self help / psychology / philosophy category. In my opinion it shouldn’t be construed into cruel and heartless tactics to stay in power or “how to be evil” but give you insight into the realty of the world, the games of power and how to maintain the edge.

Some of my favorite rules where:

  • Never put too much trust in friends; learn how to use enemies.
  • Play a sucker to catch a sucker: play dumber than your mark.
  • Conceal your intentions.
  • Always say less than necessary.
  • Learn to keep people dependent on you.
  • So much depends on reputation. Guard it with your life.
  • Use absence to increase respect and honor.
  • Preach the need for change, but never reform too much at once.

You may read through all the laws here at the Wikipedia or buy the whole book at Amazon. It won’t take you more than one hour to have a read, but should a particular situation arise  take your time to reference this handy book.

Related Books & Posts:

  1. The Ferengi Rules of Acquisition
  2. How to Wins Friends & Influence People
  3. The 7 Habits of Highly Effective People
  4. The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
  5. The Art Of Seduction
  6. The Art Of War


A Darn Fine Site..

Yup, Grupow is built in Flash…


Out of the 20 odd sites I surfed through yesterday on The FWA this caught my eye. One can only imagine the code behind this beast, darn fine concept and execution. Interaction designers have all the fun eh?

Three Books I’d Like To Read In The Near Future—And A Thought Provoking Video

I find myself pondering about global economics, technology, innovation and where we might end up in the next 50 years. In this fast paced globe change is perpetual and I find it fascinating, and eve though I’m no economist but perhaps these books will help stimulate my mind to a better understanding of things to come in the near future?


You can find these all on Amazon, download them to your PC or read them on your Kindle device:

You Are Not A Gadget, by Jaron Lanier

Crisis Economics, by Nouriel Roubini and Stephen Mihm

The Great Stagnation, by Tyler Cowen

VIDEO: In 50 years the earth has been more radically changed than by all previous generations of humanity. The video entitled “HOME” captures your attention within the first 5 seconds:

Listen to me PLEASE; you’re like ME, a homosapiens, a wise human …


Please note that due to restrictions placed on this video I cannot directly embed it here on my blog the traditional way, please watch this inspiring and thoughtful video on You Tube.

Quality is your “Golden” trump card

I’m a big believer in “Quality”, and its what keeps me alive in this business. Its also what attracts others to my work and that is what keeps me satisfied => to grow and grow “the right way” with the web.

Having said that its true that many people do compromise on the quality that they deliver for their clients (especially in Pakistan) and thats a real shame, to say the least….

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