Update: Always think business. We are all passionate about the web, but don’t let your passion cloud your business acumen.
For those of you who I have sent the proposal, and any newcomers who might want a copy i have some additions that i think you should make. Here is what i suggest:
In the proposal, instead of “milestones” put in “activities” such as :
1. Project management
2. Design Concepts
3. Approvals
4. Revisions
5. Development Phase
6. Approval
7. Revisions
8. Acceptance
9. Testing/Deployment
For each of those sections instead of days throw in some figures to show where your clients money is going….
Then if they think its too pricey you say:
“For me to get the job done well I will have to follow the systematic approach outlined in my proposal”
If they still argue about price then say:
“Now you tell me where to cut corners!”
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Throughout my time as a web developer/UI designer I have been through many iterations of proposals for clients. I am a detailed individual when it comes to work, but i love adding that little extra detail and clarity for my prospective clients.
I think you should as well and heres why:


- Documentation makes clients feel comfortable working with you. Did I say documentation? What i meant was detailed documentation.
- Shows that you can talk about your subject (well versed)
- Average proposals are likely to get rejected in front of detailed proposals. This depends on the client however.
- Gives you a professional look to the services you provide.
- Develop and design the proposal once (and make it kick-ass), then you can use that as a template for your other proposals.
Its amazing that i have seen the shittiest proposals going to some of the better companies out there (at least here in Pakistan, i doubt that would happen in the States).
In any case you may download the proposal and case study to use in your own documentation.
=> Download Case Study (.docx)
=> Download Website Proposal (.doc)
If you would like a proposal for an application type of site you may come back in a couple of days and I should have posted that up by then. Enjoy..

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The links are broken..
Hey Ahad,
All good?
pretty interesting article – but cant get a sneaky peek into the documents :S
@Z -> snoochie noochie boochies, will get that link fixed just as soon as i free up..
links broken . i really need the proposal and case study. reach me on email or the download link
@moses – you got mail.
Links are still broken, can I have the case study and proposal. Thanks.
Can you please send me both the case study and the web proposal to me. i really would appreciate it. please email me at john8283@gmail.com
Thank you
@Hameed/John: Its all yours…thanks for stopping by.
Can you send me the case study and the web proposal to me?
fcastillo@mallorcaso.com
Thank you
Very Interesting article,
Can you send me the case study and the web proposal to me?
shaolin77_slb@att.net
May I get a copy of the case study and the web proposal please?
You’d be a life saver!
You can also check out the Website Developer’s Document Set
or the
Website Development Proposal Template
hi… nice info … but i cant download the file… can i have that file? i need it badly for guide in my studies.
pls email me at jaz4m3@gmail.com
thanks
helpful article! I’d love to check out the samples you posted, any chance you could email them to me as well? elgeee[at]yahoo[dot]com ; they’d be *most* appreciated. thanks in advance..
Hi Ahad,
Was hoping that I could get a look at these documents in order to reconfigure the ones that we are using. Would really appreciate them.
Thanks
could you send them by mail please, or put direct links for download case study and web proposal Thank you
hi there, any chance of emailing me the web layout template? thanks alot!
twatson87@gmail.com
Could you please send me the proposal documents to this email. Thanks
hello – great article. I to believe that details are what make the difference. Could you email me the case study and proposal template? Thanks!
will email them out by the weekend you all. Thanks for dropping by!!
Can I also get the documents? Thank you
What happened to the linked documents? I’d love a copy
Hi seems very interesting could you email me the case study and proposal please
shiv.sidar@googlemail.com
thanks
I would love to review. Please e-mail me the proposal and case study — brad@bradmaglinger.com.
Thanks
I would also really like to see these documents. Would you please send them to ryan@rkalexander.com ? Thanks so much!
Hey, this proposal template sounds great. Would love if you could email me a copy at maxbob05{AT}yahoo.com.cn
THx!!
Everyone, thanks so much for your comments. I’ll get that across to you tomorrow morning! Plus ill throw one in for an application type of site too..
Great article and site! I’d love to check out the docs too. Can you send them to tonedeftwo@hotmail.com? Thanks!
Fantastic article, very informative. I also would love to see them.
j6fo@yahoo.com
Thanks!
Hi, im just wondering if i could grab a copy of this? it would be a great help
thank you
djh_rulz@hotmail.com
Ditto, would love a copy of both. Thanks
This would be a big help to me as well, we need to include a web proposal as part of a graphic design project and don’t want to look stupid by submitting something rubbish… this guidance would be great if you could mail it to me!
@Jamie @Blakely > will send that out to you today at some point.
please can i ask for the web proposal to be mailed to me . this is fantastic.
i am a web designer but have never thought of actually putting proposals together for my clients.
thank a mill….
Can you please send me both the case study and the web proposal to me. i really would appreciate it. please email me at ahmedrufai@yahoo.co.uk
Thank you
Great article…would you please send me a copy of both as well? Thanks so much!!!
jyoung1010@gmail.com
Excellent article, can you send me a copy of those as well? Thanks,
info[at]nmtech.net
Please send me a copy of the proposal document and case study at dsouza [dot] joel [at] gmail [dot] com. Thanks.
Hey… I’d love to see the final result. Wadsofali [at] gmail [dot] com. Thanks!
could i please get the proposal template?
thanks
email it to afink425@yahoo.com
srry about that, the email didnt post the first time
thanks
Please could I get a copy of the proposal
Nice article, I really would like to have the case study and web proposal, can you send to me at chelsealuo@hotmail.com
thanks
Can you please send me a copy of the both docs to opieonz@gmail.com as the link are not working anymore thanks.
Can you please send me a copy of both docs to alicellm@hotmail.com ?
Thanks.
Can you please send a copy of both docs to herbwex@optonline.net?
Efficiently yours,
Herb Wexler MBA
http://www.PreventingMediocrity.com
Norwalk, CT 06854
Can you please send me a copy of those documents to johnymap@gmail.com. You are a real lifesaver.
Thanks
Ahad,
Excellent article, i really appreicate your efforts friend…
Can you please send a copy of both docs to donibmatug@gmail.com?
donib
Ahad,
Excellent Article, i really appreicate your efforts…Can you please send me the copies of the files to donibmatug@gmail.com
Donib
Hi from New Zealand Ahad.
I’ve got the same issue with the link not working..
Would appreciate it very much if you can send me the documents by email,
thanks in advance.
bart.kamphuis[AT]gmail.com
Cheers mate.